Small and medium-sized businesses are primary drivers of the economy of Dubai. According to statistics, micro and small businesses compose approximately 90 per cent of the total market in Dubai combined. Competition is fierce around the grassroots level. As such, it is important for businesses to differentiate themselves from the competition. One of the best ways to do this is through customized prints.

Builds brand exposure and recall

Customized prints can provide consistent exposure to businesses and brands. From branded stationery to custom-printed mugs, tailored printing services allow you to market your business tastefully and discreetly. Unlike other marketing measures that some people may consider pervasive or intrusive – like a television or radio advertisement – customized prints enable you to market your business with subtlety and discreteness. Furthermore, studies have proven that branded promotional products deliver effective and measurable results.

As per research conducted by the British Promotional Merchandise Association, 66 per cent of people who have received a promotional product could still recall the associated brand within a period of 12 months. Additionally, 87 per cent of the participants in the study have confessed to keeping a promotional product for over a year.

With custom-printed materials, not only you are improving the recall of your brand in your target market, but you are also increasing its chances of exposure. And anyone who owns a small or micro business knows that increased exposure without any increase in cost is always an advantage.

Delivers measurable, tangible results

Business is about making profit – and profit is qualified as the difference between the amount spent on and the amount earned from a particular venture. In this aspect, BPMA reveals that promotional product advertising delivers a return on investment that exceeds more expensive channels such as radio and outdoor advertisements.

Some popular promotional product advertising options include branded pens, mugs, and USB drives. When it comes to longevity, 87 per cent of participants confess to having kept branded mugs for over a year. An even more exceptional statistic is this – 30 per cent of participants have kept branded custom-printed products for up to 4 years.

This has led to increasing level of brand recall, as 94 per cent of all the participants claim they still remember the company or the promotional product which featured the brand.

Hence, if you have a small business in Dubai and you want to make some noise in your target market, you should definitely consider custom-printed branded materials. It’s proven, effective, and lasting.