Come on, let’s take a look at these two varied printing methods and where it makes sense to choose one over the other for your next print project.

Depending on the type of project you're printing, digital printing is typically the best choice when you're printing fewer than 100 to 5000 pieces; and offset printing is the best choice when you're printing over 5000 pieces.

Traditionally, offset printing is often regarded as a higher quality print process; however, in recent years digital printing has made strides with respect to quality and two copies of the same design - one via offset printing, the other via digital printing – will be very hard to distinguish.

Let’s understand these two print processes better.

Offset Printing

Plates usually made from aluminum are used to transfer an image onto a rubber (blanket), and rolling of that image onto a sheet of paper is the basic modus operandi for offset printing. Offset printing is the preferred choice when larger quantities are involved and it provides for perfect color reproduction.

Digital Printing

Digital printing basically refers to printing from a digital-based image directly to a variety of media. Digital printing is the preferred choice when smaller quantities are required especially with jobs which involve variable data. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution for this is digital printing.

What are the Advantages of Digital Printing?

  • Print on demand.

  • Minimum order quantities (print as less as less as one).

  • Allows for customization of each print.

  • Variable data capability (names, addresses, codes or numbering can be done easily).

What are the Advantages of Offset Printing?

  • Cost effective solution for larger quantities.

  • Perfect color reproduction including pantone colors and closest to RGB colors.

  • A wide range of finishing capabilities.

  • Special custom inks can be used for superior outcome.

Bottom-line

If a small run or the need for variable data is applicable for your project, digital printing is your solution. The best part is that as a business, your needs can be fulfilled with both offset and digital printing, and the high-level of quality from both means you now get a printed product that will make your project stand out. All the best!