Brands need a lot of printed marketing materials. Even now, when a significant part of marketing is done online, most companies still need to have a strong presence offline to succeed. And if that is what you want for your brand, then the quality of your printing materials is not something you can neglect. In some case, it can be either a deal maker or breaker.


Printed marketing materials are a necessity if you want to brand and position your company. In most of the cases, they are what your potential customers or employers come in contact with before they anything else. Indeed, there are many marketing opportunities and by not using them you almost set your business up to failure. With printed marketing materials you can breathe in life into your brand, and help establish a better presence. Here is a list with the most commonly used printed marketing materials that will help promote and grow your business.

 

  1. printed-marketing-materials

    Stationary

Stationaries are the base of any branding. In this list, you can find some of the most basic printing materials that any brand needs. No matter what kind of company you are and whether you do B2B or B2C, chances are you need branded stationary in one form or another to succeed.

The following are the most used stationaries that almost any company needs:

 
  • Business cards (including AR business cards)
  • Letterheads (printed letterheads)
  • Envelopes

Here is a list with optional stationaries — you probably will need them if you want to go the extra mile.

 
  • Printed Presentations
  • Customized Desk Calendars
  • Newspapers and Corporate books
  • Menu
  • Office supplies
  • Checks and NCR Books

 

printed-marketing-materials

Signage

Signages play an important role in the company’s branding, not only because they help gain potential customers but they also help hire new employees and nurture a certain corporate culture. In other words, any corporation that wants to be taken seriously needs to have a corporate identity that will reinsure that message.

Here is a list of things you might need if you want to properly position your company using printed signages.

 
  • Interior

You can use adhesive stickers for windows, walls, and other flat surfaces to decorate the interior of your office. There are many materials that can help you brand the lobby, offices, washrooms, and cafeterias. It does not mean however that the only printed marketing material you need need to be branded. Paintings, custom-made wallpapers, and other design elements also help your company’s positioning.

 
  • Exterior

The exterior of buildings, parking lots, and corporate cars also present a branding opportunity. If you want people to know your location, and recognize the existence of your brand then you need to think of ways to present yourself. Consider printing adhesive for windows, vehicles, and buildings.

printed-marketing-materials

Promotion

Brand promotion almost inherently requires many printed marketing materials to go with it. They help to promote your brand in supermarkets, malls, and other locations that are outside of your ownership. Usually, brands use the following printed marketing materials for their promotion:

 
  • Banners
  • Posters
  • POS displays (lots of them)
  • Other displays (giveaways, tradeshow booths, Instagram frames)
  • Catalogs

 

printed-marketing-materials

Packaging

Packaging is a form of marketing. It is a way to make a first impression, and it is what most of the people base their decision on. It can be as simple as a sticker, or a beautiful complicated packaging.

If you need it here are some packaging supplies that you might consider printing:

 
  • Labels
  • Brand stickers
  • User manuals
  • Boxes, bags
printed-marketing-materials

Advertising & media

We are sure you have been handed promotional brochures, magazines, and coupons more than once before. Most of the time we are on the receiving end of the process, but to distribute all of those materials companies need to first design and print them. That means that before ending up in your hand they undergo a certain process. Here are a few examples of a kind of advertising and media materials you might want to print to promote your company:

 
  • Brochures, flyers, and leaflets
  • Magazines
  • Facts or specification sheets
  • Direct mails and invitations
  • Coupons
  • Newsletters
  • Tend cards

Custom Solutions

Even though we have mentioned the most popular and used printed marketing materials, it does not mean that those are the only ones. A brand might need all kinds of printing materials to help promote it. You might need a 3D printed figure, or you might want to promote your brand with eco-friendly furniture made from d-boards. In reality, possibilities are limitless.

Luckily, thanks to the times we live in, no idea will go unrealized. Dubaiprint.com is your true printing partner. Look through the wide selection of offerings we have on our website — we guarantee you will find what you were looking for. But even if you do not, you can come to us with even your most incredibly ambitious printing projects — we will find a way to make them happen. Contact our team or drop by our lounge, if you want to learn more.